A Presidential Brand

Serving in the Oval Office of the White House is no small thing. The people who serve as its primary occupant are of extraordinary resolve. And so it is that we observe Presidents' Day, although it is really the unofficial name for Washington's Birthday—that actual legal holiday commemorating the birth of our first president. We use the day to not only remember Washington and Lincoln, whose birthday falls in February but to celebrate all those who've served in the Oval Office.

Below are some doozies. Each of these presidents brought something unique to the role which helped define it and, had something personally and profoundly admirable. These are men we think we know well, but you might be surprised that there are some details you don't know—and are worth your interest.

Therefore, submitted for your approval...

George Washington: Our first president was a man well prepared to lead our nation against the British. If there was one better, he never surfaced. Not only did Washington serve our budding nation with honor—his leadership demonstrated deep conviction for that which he fought.

Abe Lincoln: As commander in chief for the Civil War, he was never a soldier, but he studied hard about military history and tactics while leading a nation through that divisive conflict. And for his duty, he gave the ultimate sacrifice.

Theodore Roosevelt: Some would argue that Teddy Roosevelt was the greatest U.S. president of the 20th Century, perhaps of all time. Few presidents have had as much impact on the evolution of American status, policy—both foreign and domestic, while influencing future presidents of both major parties. For this one, it took three entries to tell his story.

A bully brand        The bully pulpit         The old lion

Franklin Delano Roosevelt: FDR, as he was known, is held up as one of the greatest of the U.S. presidents. Elected to office four times, Roosevelt presided during the Great Depression and World War II, all while battling a crippling disease. Like his cousin, Teddy, Roosevelt has lasting influence on American politics, even today. Many of his Depression-era programs remain in effect, leaving his legacy both revered and reviled.