When I said, “bag” my players had no idea I meant base. They were new to the game and didn’t have the slang down. From that day on, I made sure to define my terms—in baseball and in marketing.
That’s the relevance. The Rosetta Stone allowed scholars to understand ancient Egyptian hieroglyphs because they already knew ancient Greek. Similarly, agency-speak and corporate-speak do not always align. And if there is one thing you learn, it’s to make sure you and your client are working from the same dictionary. You may think it doesn’t matter, but it can mean the difference between your team winning a shutout or striking out.