This is a unique twist on history, but CAUTION! You won’t find much about Nike or Coke here. This is about having some fun with history and looking at it from a marketing perspective. After all, there are certain characters from history that we love to learn about—and sometimes, over and over again. Why? If you’re a historian or fan of history, you get a fresh angle to consider. If you’re a marketer, you might learn something useful for a client presentation, or at the very least, just learn something.
Who's the blogger?
Brands in History actually invites guest bloggers, but the primary brand historian is David Falloure. What in Don Draper's name is a "Brand Historian"? It's simple –– take a veteran of marketing communications with a more than passing interest in history, then give him a blog. If, however, you'd like more:
For his day job, Falloure is a marketing communicator. His work and leadership have been recognized by ANA Business Marketing (formerly Business Marketing Association) and the American Marketing Association. There have also been a few mentions in AdWeek and The Houston Business Journal. Oh, but you're wondering where the history angle comes in. Well...
Falloure is author of Brands in History, the hard copy book based on this blog. He is also the author of Deep Water: The Story of Beaumont and its Port, The Houston Ship Channel: Open to the World, and Sheer Will: The Story of the Port of Houston and the Houston Ship Channel. Yes, those are long titles, but they are long stories, and good ones, too. If you're the YouTube type, catch Falloure in the award-winning documentary, the Houston Ship Channel: Deep Water Centennial.
All of this brought Falloure to service on the board of the Houston History Alliance, and a State of Texas Governor's commission as an Admiral of the Texas Navy—an organization dedicated to preserving and promoting Texas history and heritage.
Can I write a guest blog?
Certainly! Contributors to Brands in History are called Knights of the Round Table, and a seat at the table does not require being a trained historian. But you should be a professional in or related to the field of marketing. Regardless, some writing skill is required, along with solid knowledge of your proposed subject. Check out the Knights page for a look at our contributors to date. Their interests range from baseball and mobsters to presidents and pirates. One contributor is an acclaimed creative director, while another is a noted change consultant.
In terms of format, there isn't one. A strong suggestion is that prospective contributors surf the site and look at the different types of entries, and then go from there. So check things out and send your entry proposal and your credentials to firstname.lastname@example.org.
Contacting Brands In History:
It's as simple as dropping me a note to email@example.com.