After twelve (12) years and more than 135 posts and 14 rotating pages, Spartans are still the beast! They were number one in 2011 and again in 2015. Out of curiosity, the Brands in History stats department ran the numbers and confirm that the Spartan post is by far most viewed on this blog. To this day, there is something about the Spartan culture that absolutely keeps them top of mind when it comes to ‘brands in history’ and our collective memory. Although the film 300 didn't hurt.It's all Greek to me).
Okay, but what other posts are popular? There have been some changes, Achilles has fallen out of favor and replaced by the number two favorite, Florence Nightingale. This lady with the lamp solidly earns her spot is one of two women in the top five, but not the only women having earned a place with Brands In History. Still, Nightingale was an interesting woman of her time—not only founding modern nursing, but that she was also quite a statistician, or that she never married. Nightingale believed she should devote her life to Godly work.
A little note on all these is that each comes from the first year of Brands in History. They were all written in 2011. But the real takeaway here is that the popularity of these figures reveals what we admire: The heroism of the Spartans, the compassion of Nightingale, the vision of Alexander, the determination of Cleopatra, and skills of the Red Baron. The other thing it teaches us is that the past is so much more than dates, mummies, or dusty artifacts. These were people who often had an acute sense of their public images and how to mold their personas. They were the first brand experts.