Santa Claus works all year long without complaint to make sure that good boys and girls are given a gift. Santa looks out to see who is naughty and nice. Okay, so you might be a touch mischievous—he still leaves a gift. And on that special night, once a year, he makes good on his promise of spreading Christmas cheer.
He is jolly ole Saint Nick—always cheerful, happy and generous, asking nothing in return (well, except for a nibble of some cookies and a sip of milk).
Jolly ole Saint Nick
His mantra: Ho Ho Ho ... Merry Christmas!
A red arctic suit, white beard, a smile on red cheeks with a twinkle in his eye ... what more does he need.
The naughty or nice list is the single greatest management tool ever devised.
"You better watch out, you better not cry, you better not pout I'm tellin' you why ... Santa Claus is comin' to town..."
Throughout his brand building process, Santa has consistently been attentive to children, returning each year with the promise of a gift, be it a toy, a treat, or perhaps a wish come true. He is never less than expected, and sometimes more. He lives the ChristKindl spirit of giving of himself without reward or repayment.