March and April are big months in the Lone Star State. March represents the epic struggles between freedom fighters and despotism—the fall of valiant forces hopelessly outnumbered. Even into the month of April, a provisional government was on the run ahead of a massive army. Few non-Texans may realize that on the night before the great battle at San Jacinto, Mexican forces nearly captured the president of Texas, who narrowly escaped by canoe along the Buffalo Bayou, reaching an old riverboat to chug him toward a fortified Galveston. Even fewer realize that Texas forces were bracing for a slaughter. But it was an odd turn of events on a prairie near Brays Bayou that revealed Santa Anna's strategy—and his error in thinking. That moment turned the tide for Texas, setting the stage for an epic victory on the 21st of April, 1836.
Below are icons of that struggle that have become brands of history in their rights. The Alamo, Sam Houston, and Jim Bowie. Why, even Texas herself is a brand all her own. These entries hint at what makes the Lone Star State so unique, not only in the minds of her citizens, but also around the world. And why, when someone utters the word, Texas, the mind swirls in a torrent of expectation.
Therefore, submitted for your approval...Texas!
Remembering the Alamo - As Thermopylae is to most Greeks, so is the Alamo to most Texans. And while the Alamo is one of two defining moments which helped establish the Texas brand identity, the Alamo is its own stand alone brand. Click here to understand how.
Sam—I am no Wellington - Sam Houston lived many lives, but it was in Texas that he met his destiny as a commander, and as president. Click to learn more about this unusual hero.
Now that's a knife - Jim Bowie earned his legendary reputation with his signature knife long before the Alamo. Click to find out why he may be the toughtest man in history.
Celebrating a really big brand - Texas! The very sound of that word evokes an expectation. Click to learn what makes the Lone Star State such a big brand.