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Wednesday, October 21, 2015

A Brand that Sucks


The black cape; a thick, eastern European accent; one inch, needle sharp fangs, and a mad, hypnotic glare—unmistakably, these are elements of the look and feel of a horrifying medieval terror, the thief of souls, the Prince of Darkness ... Count Dracula.



Little about this character remains unwritten, unstudied, or untold. Bram Stoker was not the first to write about vampires, nor will he be the last, but he was the first to tell the tale of Count Dracula, as well as develop specifics to the modern vampire brand. According to Stoker, Dracula is at the core of what the vampire brand is all about. And what he began with was not fantasy, but a very real character from history. His name was Prince Vlad III. Popular history knows him as Vlad the Impaler. He was a 15th-century Romanian general and, believe it or not, a once-celebrated defender of the Christian faith against the invading forces of the Islamic Ottoman Empire. The question is: how did a defender of the faith turn into a terrifying brand of the dark side?

Vlad was born in 1431, the son of Vlad II, a nobleman. Suffice it to say that Vlad's family lines were loaded with quality, homegrown blood from the Transylvania region, which is in today's Romania. Because his father was called, "Dracul," Vlad was called "Dracula," meaning "son of Dracul." According to David Johnson, who wrote an educational piece for infoplease.com titled, The Terrifying Truth About Dracula, both men were a part of the Order of the Dragon, a militaristic society of nobles with the expressed purpose of defeating anti-Christians, but mostly the Ottoman Turks.  Johnson writes, 
"Dracula" is Romanian for "son of Dracul." Therefore young Vlad was "son of the dragon" or "son of the devil." Scholars believe this was the beginning of the legend that Dracula was a vampire.
Johnson also writes that Dracula's life as a noble was not all bonbons and caviar. Indeed, his homeland lay between the Ottoman Empire and the Austrian-Hungarian Hapsburgs, so political strain was always a thing, along with an irritatingly persistent threat of war, if not a near-constant state of war. Not so different than Julius Caesar, Dracula found himself imprisoned more than once. The Turks humiliated Dracula by hauling him off in chains. And then the Hungarians murdered his father and blinded his brother before burying him alive.

Having your family slaughtered in gruesome fashion is not so much a justification, but at least some reasoning behind Vlad's transformation into a bloodthirsty ghoul on the battlefield. 

Dracula's preferred method of torture was to impale victims and leave them to slowly slide down a wooden spike in agony and without mercy until they bled out—hence the nickname, "Vlad the impaler." Death often took days. The near-dead and corpses were left on the spikes as birds pecked and tore at their rotting flesh. It was a ghastly site intended to have impact. And it did. Once a Turkish advance was thwarted because the foul stench was too much for the sultan.

Dracula's earthly reign over Transylvania lasted from 1448 until his death in 1476. Twice his rule was challenged and twice he reclaimed his throne. While the Vatican disapproved of his methods, it did praise Dracula for defending Christianity.  

Now, things really start to take creepy shape with one report stating that Dracula ate a meal amidst hundreds of impaled victims, having actually dipped his bread in human blood. But the demonic brand transformation doesn't stop there. When the Turks finally defeated Dracula and his forces in 1476, they severed his head and displayed it in Constantinople. His body was buried in a monastery near Bucharest. It was in 1931 that archaeologists rediscovered the site and found a casket, presumably Dracula's. Among the adornments of the skeleton, was a faded silk brocade, similar to a shirt depicted in an old painting of Dracula. But the kicker is this, those remains have since disappeared without a trace, leaving the whereabouts of Dracula unknown.

But the kicker is this, those remains have since disappeared 

without a trace, leaving the whereabouts of Dracula unknown.


Much of this, except for Dracula's vanishing skeleton, weave into Stoker's lore of the vampire. Count Dracula was very passionate about his warrior heritage, emotionally proclaiming his pride. And he was primal and predatory in his views, as you might expect the real Dracula to be, given the conditions in which he lived. It is interesting that Stoker writes Dracula as pitying of us ordinary humans for possessing a revulsion of our darker impulses. Vlad certainly embraced dark methodology in his efforts.

There are some interesting ironies to the Dracula brand, however. One is that he can only be killed by decapitation preceded by impalement through the heart with a wooden stake. Dracula was decapitated, and perhaps it is symbolic that it is a wooden stake, an ode to Vlad's many impaled victims, that is needed to kill the demon. And then there is blood. All that Dracula needs to survive is fresh blood, which rejuvenates him, but isn't required frequently. 

Watch any Dracula or vampire horror flick and the vampire brand will quickly reveal itself. Indeed, I leave it to Abraham Van Helsing for detailing the attributes of Count Dracula, along with Buffy Summers and teams of others to wage their nocturnal wars against the Prince of Darkness and his horde. 








Thursday, October 1, 2015

Reuters Covers Alexander the Great at Bat

Ask yourself what Alexander the Great, Thompson Reuters, and the Rosetta Stone have in common with one another. Yep, you guessed it: all three are October posts on Brands In History. Scary, huh. No, but worth dusting off and bringing to the forefront.


Alexander moved into history as fast as he did across the plains of the near east. He was a quick moving storm hitting everything in his path with fury. No one really saw him coming in the way that he did. And like many bright lights that burn out quickly, they leave an indelible mark. Click here to see if that mark was earned. 


Reuters is a great story because the whole speedy news agency concept took flight on a wing and a prayer—literally. And while many thought Reuters would lay an egg, he wound up soaring. Read more here.


MLB playoffs are here, and if you're asking what in Ty Cobb's name that has to do with the Rosetta Stone, a crucial tool in deciphering ancient languages and our understanding of their civilizations, well, click here! But trust me when I tell you, it'll hit you like a Louiville Slugger on a Nolan Ryan fastball. 


Monday, September 7, 2015

The Old Lion

by Edward Harris


Editor’s note: Below is the final entry in a series on Theodore Roosevelt. It is recommended that visitors read parts one and two before proceeding to part three. Part one delves into the birth and early life of the Teddy Roosevelt brand, whereas part two explores Roosevelt the president as the brand reaches its full blossom. Part three is Roosevelt after the White House—the explorer. 

Therefore, submitted for your approval… 


Part Three of Three: Popular after leaving office in 1909 Roosevelt was sought out to mount a serious run for the presidency again in 1912. Believing that his successor, William Howard Taft, had failed to continue his program of reform, TR threw his hat into the ring as a candidate for the Progressive Party, also known as the Bull Moose Party. Although defeated by Democrat Woodrow Wilson, his efforts resulted in the creation of one of the most significant third parties in U.S. history. 

During his campaigning and while in Milwaukee, Wisconsin, Roosevelt was shot in the chest as he entered the auditorium to give a campaign speech. John Schrank, the shooter and a Bavarian immigrant, who tended bar in New York, was immediately arrested. When interrogated by police, it was learned he had shot Roosevelt because he was concerned that a third term would establish a monarchy in the United States. Amazingly, Roosevelt was saved by his heavy wool army overcoat, the fifty page manuscript of his speech folded in half, and a steel glass case, which he carried in his right breast pocket. Still the bullet managed to penetrate five inches deep into his upper chest, lodging near his rib cage. Incredibly, Roosevelt entered the auditorium with blood dripping down his arm, facing a terrified and transfixed audience he roared, “It takes more than that to kill a bull moose!” The audience roared with applause and laughter for several minutes. 

Later in New York’s Madison Garden, Roosevelt delivered what was to be his last great campaign speech. His audience kept up the boisterous cheering for forty-one minutes before he was allowed to begin his speech. The time was 10:03 pm, and he still carried the bullet lodged in his chest. And without the aid of a microphone, Roosevelt delivers one of the greatest speeches of his political career. Several times during the speech, cheering from the audience interrupts him. To the people in the hall, and to millions of Americans, Roosevelt was their hero. Even as he stood on stage, giving his speech, he knew he would lose the election in six days, thus ending his life in the political spotlight. He would later become reviled by many and then ignored. This was what gave Roosevelt nightmares. 

Roosevelt spent that winter hunkered down at Sagamore Hill with his wife, Edith, and youngest daughter, Ethel. He was fifty-four years old and had already lived a full life. In February 1913, a letter arrived from the Museo Social in Buenas Aires that would change his life. Its Board of Directors wanted Roosevelt to be a guest lecturer. This appealed to Roosevelt’s Achilles’ heel, his vanity, especially since he was allowed to define all the terms of his visit while in Argentina. Although Roosevelt inherited a large estate from his father most of the inheritance had been spent on elections and living expenses. He was concerned about what he would be leaving to his children, and was determined to provide them with some inheritance. Kermit, his youngest son, had been working in Brazil for the past year, and he was also driven by the need to spend time with him. 

But there was another factor involved in his decision. South America’s vast, largely unexplored interior was calling his adventuresome soul and he felt the need for one last adventure. Following his defeat in 1909, he and Kermit went to Africa on a safari, there was only one problem, according to Roosevelt, Africa had become tame and there were no unknown lands left to be explored. So, when he decided to accept the offer to lecture in Brazil, no one who knew Roosevelt was surprised. For Roosevelt this trip would also allow him to return to his youth as a naturalist. When he was only fourteen he was already providing specimens to New York’s American Museum of Natural History, the same museum his father helped found in 1869. Although Roosevelt chose politics over science, he never lost his love for natural history. 

He knew the Argentine museum’s invitation would not cover his plans for exploration while there so he began soliciting help from friends and business contacts made during his long political career. He also sought and gained assistance from the Museum of Natural History. Henry Fairfield Osborne known as “Fair” by Roosevelt had been a friend for several years and was President of the museum. The first scientist to hold this position and would do so for twenty-five years. Together they assembled a team for exploring the Amazon and began to make plans. 

Roosevelt aboard the Vandyck
TR, the Explorer – On the morning of October 4, 1913 he boarded the Vandyck in New York Harbor, a two-year-old, ten-thousand-ton, steamship. Gathered there were ambassadors from Argentina, Brazil, and Chile to wish him success. Also accompanying him was his wife, Ethel, who was eager to visit with Kermit while in South America. Ethel was also concerned about her husband and wanted to be closer to monitor his health. For Roosevelt, this journey also provided the opportunity to separate himself from the doomed Progressive Party, a humiliating defeat, and the self-doubt that had eaten at his psyche now for over a year.

On October 18, 1913 the Vandyck landed in Bahia, Brazil. In the harbor, Kermit waited on a flag-draped launch. Because of TR’s popularity there were thousands of Brazilians waiting to greet him. His reputation was known in South America and he was revered. However, Roosevelt was anxious to get ashore, dispense with the greetings, and leave for the city of Rio de Janeiro. He wanted to be there by October 21 because he was anxious to meet Lauro Muller, Brazil’s Minister of Foreign Affairs. Muller was to act on behalf of Don Domicio de Gama, Brazil’s Ambassador to the United States, who volunteered to help Roosevelt during his expedition efforts in Brazil. It was also de Gama who planned this expedition with the help of Roosevelt’s friend and fellow traveler, George Cherrie. In addition to Cherrie, there were Anthony Fiala, Father John Zahm, Kermit Roosevelt, Frank Harper and Leo Miller who would accompany Roosevelt on the Amazon expedition. 

During his time with Roosevelt, Muller recognized quickly that the trip down the Amazon would not present the challenge Roosevelt desired. With a single question Muller was to change history. He made Roosevelt an offer to go down an unknown river. The river, Rio da Duvida (The River of Doubt) was remote, unknown, mysterious, and by its very name was a warning to would-be explorers. Another significant point that should be known is it was Colonel Candido Mariano da Silva Rondon who discovered the rivers source and named the river. Even when he reported his findings, very little was known about the river’s course or, its character. Randon is significant because he was Brazil’s top guide and would lead the party into the Amazon region. He was not the typical guide; he had spent half his life exploring the Amazon and traversed roughly fourteen thousand miles of wilderness in Brazil that was unmapped and unknown. He also made it clear at the time he was requested to join the expedition, that he would do so provided the expedition would be a scientific endeavor. 

No maps existed, every eddy, waterfall, and direction, were unknown. Both sides of Rio da Duvida were covered in dense jungle, sometimes blocking out the sun for miles. Wild Indians that lived in the jungle preyed on explorers invading their territory. Upon hearing Muller’s proposal to explore this uncharted river, combined with being eager for adventure, Roosevelt’s answer was immediate. This was a perfect storm scenario. Instantly, Muller was regretting his proposal for Roosevelt to descend the River of Doubt. 

Now that Roosevelt had made his decision to explore the River of Doubt, he had to convince his fellow explorers, and equally important, his financial backers at the Museum of Natural History in Washington DC. When the news of Roosevelt’s decision was presented to Henry Fairfield Osborne, president of the Museum of Natural History, he totally rejected the idea. Osbourne did not want the museum to assume any responsibility should Roosevelt not survive the expedition. 

For the next few months, while correspondence flowed back and forth between Roosevelt and Osborne, TR honored the terms of his agreement, traveling throughout Brazil and South America giving lectures. It was while he was in Chile that he learned not everyone appreciated his tenure as President. One of his significant accomplishments was the negotiation and construction of the Panama Canal. The students at the University of Santiago opposed the canal and everything Roosevelt stood for, while there a heated debate with the former Chilean Ambassador to the United States, who was leading the charge against the Panama Canal, took place and Roosevelt did not back down. In addition to the debate, a speech in Chili won over the crowd of antagonists. Once again he had his audience in his pocket by the time his speech ended. The old lion had entered the den of his detractors and with his debate performance and impassioned speech, had won the crowd over. He never backed down nor apologized for his actions, he knew the Panama Canal was the right decision, and his decision would prove to be on the right side of history. 

With his obligations met, he left to meet Rondon at the juncture of the Paraguay and Apa rivers on Brazil’s southern borders to begin the journey to the headwaters of the River of Doubt. Roosevelt felt like a boy again. He had told Osborne in his last correspondence that he had lived the lives of nine men and that if he was to leave his bones in South America, he was prepared to do so. 
Roosevelt with fellow explorers on the river
The trip was begun, perhaps unwisely, on December 9, 1913, the height of the rainy season. Prior to this expedition, no naturalist had penetrated deep into the central region of Brazil that ran between the mighty Amazon and La Plata river systems. Roosevelt's entourage endured a 900-mile trek, including a 40-day excursion across the Paraguay-Amazon divide, leading to the headwaters of the River of Doubt. 

During this portion of the expedition, a meeting among the group took place and it was decided that Roosevelt and those he selected would descend the River of Doubt, while other members would explore other rivers. Roosevelt's crew consisted of his 24-year-old son Kermit, Colonel Rondon, a naturalist sent by the American Museum of Natural History, named George K. Cherrie, Brazilian Lieutenant Joao Lyra, team physician Dr. Cajazeira, and sixteen highly skilled camaradas, or paddlers. Once the crew reached the River of Doubt, all travel would be made in seven dugout canoes. 

Portage around the rapid
Dangerous rapids were the norm. The river rose and fell in the space of a few hundred yards. In spots, the river narrowed to less than two yards between unforgiving boulders. 

The river claimed its first member of the expedition on March 15 when one of the camaradas, a man named Simplicio, drowned while attempting to rescue Kermit's overturned canoe. The turbulent rapids tossed the fragile boats around and scattered precious food rations. With dwindling food supplies, Roosevelt and his men looked to the jungle shores for sustenance. Monkey meat became a diet staple. 

Along with the lack of food, the men also battled various other jungle perils: fever and painful insect bites. Roosevelt recounted: 
"The little bees were in such swarms as to be a nuisance. Many small stinging bees were with them, which stung badly. We were bitten by huge horse-flies, the size of bumblebees. More serious annoyance was caused by the pium and boroshuda flies during the hours of daylight, and by the polvora, the sand-flies, after dark. ...All of us suffered more or less, our hands and feet swelling slightly..."
Roosevelt himself came so near to death—from a leg injury and a soaring fever—that he counseled the rest to go on without him. They would not. He even considered suicide so the crew would continue on without him.

On April 27, 1913, Theodore Roosevelt with the help of rubber trappers reached the end of the River of Doubt and arrived in Sao Joao. The trip was considered a success in that it provided information necessary to map, for the first time ever, the interior of Brazil. Over 2,000 species of birds and 500 mammals had been collected for further study. The river was renamed Roosevelt River by the Brazilian government.
The trip exacted a heavy toll on the once indefatigable Theodore Roosevelt. Writing to a friend, TR confessed, "The Brazilian wilderness stole away 10 years of my life." Once home, Roosevelt faced detractors who said he did not make the trip that he did. For the next several years he fought for recognition of his Brazilian adventure. Roosevelt got his grand adventure, leaving him with tales that rivaled those from Africa and the Dakotas. 

On January 9, 1919, while with the occupying army in Germany, Kermit received a telegram from his brother Archie, it simply read, “The old lion is dead.” A 60-year old Roosevelt had died in bed at his beloved home, Sagamore Hill. His death was attributed to cardiovascular disease. Two days later, Theodore Roosevelt was buried at Youngs Memorial Cemetery, just down the road from his longtime home. Roosevelt was finally at peace, he had fought the good fight, and he had finished the race, having lived every day of his life like it was his last day.
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About Edward Harris - Harris leads an award wining agency and has long been recognized as one of the top marketing leaders in Houston, and for clients nationally and internationally. His B2B branding and marketing expertise has helped many of the major oil companies. as well as vendors who serve the oil & gas industry. Harris is considered one of the original forward thinkers, developing tailored processes that has lead his clients to great success. Read more about Harris on Knights of the Round Table page.